The RED Report
Rapid Essential Diligence
Started at MIT and applied in over 50,000 business engagements, the Rapid Essential Diligence (RED) Report is a fast and powerful assessment tool that quantifies the most important features of a business’s value.
RED is ideal for any group or individual closely involved in the buying or selling of business:
Corporate boards
Private equity firms
Venture capital firms
Holding companies
Private & family businesses
Brokers
Growth Consultants
RED vs RED+
ONE report. Two sizes.
There is only one RED Report. But it comes in two sizes: our standard RED, and its more in-depth counterpart, RED+. While both share information, they can each be used for different reasons, at different times, and by different people.
Who is RED+ for?
Any organization or body that regularly needs to efficiently and rapidly confirm the essential elements of a business’s value, either while overseeing it (e.g. quarterly reviews) or during a transaction involving it.
- Corporate boards
- Private equity firms
- Venture capital firms
- Holding companies
- Private & family businesses
The Standard RED Report
The standard RED Report is an optimized version of our more in-depth RED+, created for quick delivery and rapid turnaround time. The standard RED includes essential data about the business and can be produced by our Diligence Experts in a little over 1 Business Day.
Advantages to standard RED:
- Faster turnaround time
- Focused data set
- Affordable price point
- Short & comprehensive format
- Readable in a single sitting
Late Deal Stage Assistance
Deals die in their final stages, often when the business’s viability is called into question. The RED Report quantifies a business along its most critical dimensions, eliminating uncertainty and—in the case of healthy businesses—improving success rates in the most challenging phases of the deal.
Business MAP
Measure. Analyze. Prepare.
Business MAP was built on the same algorithms as our popular RED Report. And like RED, Business MAP pulls into focus a business’s entire operation. But where the RED report is built for advisors working with business owners, Business MAP was customized for the owner who is considering, or is already in the process of, selling his or her business.
Sell on your terms
90% of private business transactions fail because sellers have never been through the process.
Business MAP puts sellers on an equal knowledge-footing as the more experienced buyers.